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Zootly LLC

Location: New York, US

Sector: Technology

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Zootly is Uber for moving – anything, anytime, anywhere. Zootly provides technology that delivers efficiency to the moving industry and convenience for the consumer. We deliver hassle free on-demand moves for residential and commercial clients.

Business Documents

MG cp Summary
  • 1st to Market – First mover advantage in the NYC market provides Zootly with the opportunity to become the default on-demand movement solution establishing the brand in one of the greatest cities on earth.
  • Certification – Zootly is picky when it comes to our partner network. There are strict guidelines and an in-depth vetting process to become “Zootly Certified”. Zootly accreditation is an ongoing review process to ensure consumers and our brand are protected.
  • Design and Brand – Zootly is building a consumer brand based on trust and best practices with in the moving industry. User experience related to our applications and the experience with our moving network is considered in the design of our solutions and processes.
  • Partner Network – Zootly is focused on promoting the best of the industry while letting the less than reputable slowly fade away. Our partners and the human and physical assets they bring to bare are a huge differentiator for Zootly. We may be asset light but we are partner rich!
  • Technology – Zootly’s primary focus has been on the provision of rock solid scalable technology. Our business architects and development team have built a solid solution platform that can grow as fast as our business.
  • Compliance – Unlike other on-demand models Zootly is not focused on disruption of an industry. Zootly believes that working with existing industry professionals and adhering to existing regulations that protect consumers is the best for the company and our consumer

Zootly is Uber for moving – anything, anytime, anywhere. Zootly provides technology that delivers efficiency to the moving industry and convenience for the consumer. We deliver hassle free on-demand moves for residential and commercial clients.


George Colwell, CEO

George Colwell is an award winning, highly skilled executive with 20+ years of experience in large scale business transformation, technology enablement, and start-ups. What distinguishes George from others is his ability to build skilled teams and focus them to achieve outstanding results on highly fluid and ambiguous initiatives. George thrives in grey zones where comparable solutions and business models may not yet exist. With an extensive background in financial services George most recently led a team of SAP Industry Engineers focused on generating value across mobility, big data, ERP, core banking, and cloud solutions for the worlds leading financial services companies. George has also helped leading start-ups in a number of fields fine tune their business models.

Rudolph Callegari, Co-Founder, President

With a proven track record of creating innovative businesses, Rudy Callegari is an entrepreneur who is not afraid to take calculated risks.  A business strategist with over 30 years of experience in Advertising, Marketing, Logistics and Transportation. He is the founder of many well-established brands. Starting his career in the entertainment business Rudy traveled the world filming in over 25 countries and most of the US. From there he entered the transportation and logistics businesses and co-founded 4 more companies. He has been successful in identifying deficiencies in these industries and transforms those deficiencies into opportunities. He has lived in Los Angles and NYC and is the proud father of 5. This Brooklyn native currently resides in Westchester NY along with his family. He can usually be found in the kitchen preparing large bowls of pasta or perfecting his homemade tomato sauce. Rudy is a passionate supporter of the fight against cancer. He participates annually in the Ride to Conquer Cancer and rides with the FireFlies.

Stephen Bacso, Chief Technology Officer

Mr. Bacso is a technologist and entrepreneur who has worked data mining, data extraction and automated decision-making for more than 10 years.  Prior to joining Zootly in 2015, Mr. Bacso co-founded Pix Stream Inc., a video networking platform for telecommunication and cable companies, which was later acquired by Cisco Systems in December 2000 for CDN$554 million.  He began his technology career by working on controls and display suite applications for the USAF Advanced Tactical Fighters and US ARMY Apache and LHX helicopters with Litton Systems, McDonnell Douglas and Bell Labs. Mr. Bacso has also been co-founder of several start-ups in the technology sector, focused on healthcare analytics and computer aided patient diagnostics, financial asset trading, and document analytics.

Heidi Davidson, Marketing Communications Advisor

High energy, highly motivated executive with more than 20 years of demonstrated leadership in building and executing creative marketing, communications and business transformation programs. Proven track record in managing corporate communications, marketing, CSR, crisis and turn-around strategies, including multiple CEO and management team transitions, as well as operational efficiency programs. Solid history of success in people leadership (teams up to 300 people), training, motivation and retention in very difficult environments. Consistently achieve or exceed performance metrics while managing global teams and budgets (up to $200 million per year).

Steve Zerneri, Sales Consultant

Mr. Zerneri founded Lugg in 2014 and helped scale the business from 0 to hundreds of moves per week. He built up demand by establishing B2B partnerships, and concentrated on the customer experience to organically keep demand strong. Prior to Lugg, Mr. Zerneri was an early operator at Uber in Los Angeles. He focused on driver side operations and city launch, and oversaw new markets like Salt Lake City, Santa Barbara, Central California, and Boise.

Jonathan Held, Interim Chief Financial Officer

Mr. Held is a chartered professional accountant, chartered accountant, with CFO level experience with both private and public companies.  Mr. Held has worked with a number of start-up companies in a number of sectors including technology, real estate and resources, both domestic and international.  Mr. Held has been involved in numerous successful public market transactions including initial public offerings, reverse takeovers and financings. Mr. Held holds a Bachelor of Mathematics and Masters of Accounting from the University of Waterloo.

Steven M. Hardwick, Chief Marketing Officer

Mr. Hardwick has spent the last 29 years as an integrated marketer. Mr. Hardwick has excelled in every major facet of the business: global holding companies, large international agencies, cross-channel integration and multi-channel creative boutiques and private equity assets with an emphasis on digital execution.  He has been the President of three New York agencies, executed several very famous campaigns and has spent the last four years working with private investment to buy and build the marketing operations for several companies.