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Soft Gravity Inc.

 

Location: Toronto, ON

Sector: Technology

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Soft Gravity is a Toronto based company focused on building software solutions to meet the needs of marketing and sales teams such that they can employ technology directly with little reliance on their IT departments… i.e. software solutions that bridge the technology know-how gap. Soft Gravity has recently launched the latest version of, unroole™ 3.0, a cloud-based platform.

unroole™ delivers across multiple user verticals – small to large: as a public “software as a service” (SaaS) offering targeted at the broad web/UX developers and the small business market as well as private and hybrid cloud solutions for small, medium and large enterprises. The cloud offers greater flexibility, reduced need for internal IT support and most critically, significantly better ROI.

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MG cp Summary
  • A new generation of software is needed for the next generation of needs for digital and web users.
  • The opportunity is now as the market is ready for the shift. Soft Gravity with unroole™ is a proven product to exploit this opportunity. It only needs funding to drive marketing and sales initiatives grab the coming revenues.
  • The market for these software solutions is big and touches most aspects and needs for businesses and other organizations
  • unroole™ is a proven, robust enterprise solution in that it powers the Toronto 2015 Pan Am Games

Soft Gravity is a Toronto based company focused on building software solutions to meet the needs of marketing and sales teams such that they can employ technology directly with little reliance on their IT departments… i.e. software solutions that bridge the technology know-how gap. Soft Gravity has recently launched the latest version of, unroole™ 3.0, a cloud-based platform.

unroole™ delivers across multiple user verticals – small to large: as a public “software as a service” (SaaS) offering targeted at the broad web/UX developers and the small business market as well as private and hybrid cloud solutions for small, medium and large enterprises. The cloud offers greater flexibility, reduced need for internal IT support and most critically, significantly better ROI.

Boban Vejin, CEO & President

A founding partner of Soft Gravity in 2010, Boban is a seasoned technology executive with extensive experience in providing strategic advice, crafting web solutions, developing technology products and leading software development teams.

Considered a web “veteran”, Boban has been building large tier solutions for the last 15 years, but his involvement in the internet can be traced back to its earliest days in 1985.

Some of his landmark projects include the largest e-commerce solution in Canada for Sears.ca (2009), performance improvement and Processing Card Industry (PCI) Audit projects for HomeDepot.ca (2008-2009), the vehicle emission testing system for the State of Louisiana (2002), and the white label mutual fund card solution for CIBC, TD and RBC (2001)

  • 2010 – Founded and run Soft Gravity. Bootstrapped development of 4 products, out of which 2 survived
  • 2009 – Managed porting of Sears.ca (1B e-commerce) solution from Amazon to in-house IBM Websphere based solution in record 6 months with the team of the 17 team members.
  • 2008 – Product Manager – Customer Experience Platform at Blast Radius
  • 2000 – CTO Streetviews and Fundlibrar