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Lazy Lawn Inc.

Location: Mississauga, ON

Sector: Consumer.

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Lazy Lawn designs, sells and installs artificial grass and various components involved in the installation of artificial grass for homeowners, property management companies and sports fields for school boards, and owners of private sports fields.

Business Documents

MG cp Summary

• Unique Designs
Lazy Lawn spends time and effort creating an awesome selection of artificial turf that clients love.

 

• Pricing Power
With those unique designs, Lazy Lawn purchases turf in vast qualities which lower overall cost and increase margin.

 

• Online Reviews
Our clients love us, our reviews on Homestars are off the charts, and so are our referrals.

 

• Technology
We spend capital on state of the art CRM’s, accounting software, mapping software and more.  This provides us  with a more efficient means of getting quotes to clients, and getting projects done quickly and efficiently.

1.  Growing market
The Artificial Grass market is a fast-growing market in Canada. Since inception revenue is up1300%.  Q1 YoY web traffic is up 70.45%.  Q1 YoY estimates sent to potential clients is up 100%.Dollar amount of outstanding estimates climbed 50%.

 

2.  Profit Margins

Our ability to acquire product directly from the manufacture gives us a competitive advantage over the American products. Higher volumes will result in greater purchasing power which in turn will decrease prices further.

 

3.  Overseas Growth

Our long-term objective is to open franchises and sell our product in the USA where the market size is currently tenfold our local market.

Branimir Lakoseljac, President/Chairman

Bran studied architectural sciences at Ryerson University in the late 90’s and become fascinated with the emerging world of online stock and option trading.  After early success in trading equity markets, he left university to trade full time from home.

 

Bran began working at Questrade Inc in the summer of 2007, from 2007-2010 Bran completed numerous courses at the Canadian Securities Institute, achieving designations as a Derivative Market Specialist and Canadian Investment Manager.  Bran was a part of a team that built Questrade’s proprietary trading platform, he helped build the companies’ deliverable foreign exchange division and started their Platinum program for high valued clients.  In 2013 Bran completed the Chartered Market Technician designation from the Market Technicians Association in New York. After 7 and half years at Questrade, watching 10,000 clients mushroom to over 150,000 he decided to take his know-how and start his own business.

 

Lazy Lawn was started in May of 2013, the first year Bran set up the website, worked with manufactures, created the logo and branding of the company and began marketing in the winter of 2013. Bran successfully grew the residential installation business from 22 lawns in 2014, 45 lawns in 2015, 120 in 2016 to over 200 lawns 2017.  Revenues at the company grew from $75,000, to $202,000, to $578,000 to over $960,000 in the period ending March 31,2018. Lazy Lawn has grown into much more residential lawn installations, Lazy Lawn designs it’s own branded artificial grass, it wholesales products to Garden Centres and Landscaping companies, it has set up 2 franchises that license the brand in Barrie, Ontario and Regina, SK.  Lazy Lawn also has contracts with school board to install soccer and football fields.

 

Eitan Green , General Manager

Eitan studied math and economics at Hebrew University in the mid 2000’. After interning in Psagot investment house and York Capital he began investing full time in both the Israeli real estate market and the financial markets. After moving to Canada in May of 2017 Eitan joined Lazy Lawn working with Bran to develop and grow the business.