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A La Orilla Del Mar S.A.S.

Location: Cartagena, Colombia

Sector: Real Estate

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A La Orilla Del Mar S.A.S. will develop and build a 5 star all-inclusive beach resort & spa on 225 acres of beach front land located at km66 on the via Del Mar highway between the Colombia cities of Cartagena and Barranquilla.

Business Documents

MG cp Summary
  • 5-star all-inclusive – The only 5 star all-inclusive in Cartagena
  • Two hotels in one Opens market opportunities to all segments
  • Team DNA & Experience – Team & partners have collective experience in the design, development, construction, operational management and marketing of hotels. Access to a strong network of skills and knowledge in Colombia.
  • Cartagena’s historic center – Declared a world heritage site by UNESCO, it is becoming one of the most important tourist destinations in Latin America and the Caribbean.
  • Two airports – Hotel will sit between Cartagena & Barranquilla both of which have modern international airports
  • Hotel management company – Karisma hotels & resorts operate hotels with adult only and family sections. Operate luxury all-inclusive brands in the Caribbean & Mexico. Have access to all the channels of distribution necessary for the hotel to achieve yield and occupancy targets

A La Orilla Del Mar S.A.S. will develop and build a 5 star all-inclusive beach resort & spa on 225 acres of beach front land located at km66 on the via Del Mar highway between the Colombia cities of Cartagena and Barranquilla.

Alberto Araujo, Founder, President & CEO – Mr. Araujo is a business entrepreneur and promoter. He is also a  creator of companies in the food and beverage industry for 26 clubs and restaurants which include, Mr. Babilla (in various cities), Las Escollera (in various cities), Maria Mulata, Babar among others. Mr. Araujo is also a Director on several boards including Hotel Las Americas – Cartagena, Hotel Las Americas – Panama, Hotel Capilla del Mar – Cartagena, Araujo and Segovia Ltd, a real estate company, and a Promoter Atolones Beach Resort & Spa.

Leo Desrochers, Founder, Chief Marketing Officer – Mr. Desrochers has a comprehensive understanding of the distribution system required to support hotel marketing and sales. He Spent career primarily in the airline and tour operator sectors where he held the following positions: Chief Operating Officer at Skyservice Airlines, President and CEO at North American Leisure Group, President and CEO at Sunquest Vacations, Executive Vice President and Chief Operating Officer at Air Canada, and served as Chairman of the Board GuestLogix Inc. Mr. Desrochers provided initial financing and served as President of Sempa Power Systems as well as led negotiations for acquisition and financing of several airlines and tour operators

Juan Jaime Florez, Chief Operating Officer – Mr. Florez graduated from Hotel Administration Webber College, obtained MBA in Management and Finance at American Management Association.  He has 36 years experience in the hotel and restaurant industry and held positions as General Manager, Director of Operation, Food and Beverage Manager, Administration training, and Hotel Consultant. Currently he is the Director General of Service and Service, a consulting company for hotels and restaurants