So you ran a successful crowdfunding campaign? There’s no time to rest on your laurels, it’s time to put that capital into motion. But what do you do with it? If you are stuck thinking of cost effective ways to get your company’s voice heard, take a look at these five ways to spend your startup capital.
1. Pay for Social Media
So you can get a lot from social media for free, but boosting a post on Facebook or promoting a tweet can substantially increase your reach and bring new prospects. And you can do it for just a few hundred dollars a month.
2. Invest in Media Gimmicks
Spend some money, or give it away, to make some noise. May you can host a contest and donate to the winner’s charity. Or fly them somewhere. Perhaps host a dinner? Open bar for industry insiders? Fund a scholarship? The public is way more likely to pay attention when there’s something in it for them. If you have a good idea, you can make some waves for as little as $1,000.
3. Google Ads and Content Marketing
Many customers know what they want and what they’ll find on Google. It’s tough to get the traffic if you are a startup. But thanks to Google ads, you can get right up in the faces of your target market. There are experts–both at the websites and at independent places–who can help you get setup. For as little as $1,000 a month (for six months, for example) can really pay off in traffic and awareness for your company.
4. Conferences and Trade Shows
They can be boring and expensive, but taking part in conferences, conventions and trade shows is a fantastic way to make some waves in your industry. Your mission should be to find these events. Once you do, get a booth, or better yet, be a sponsor. The access to experts, insiders and the press is a can’t miss investment. You can make a nice splash at a local convention for a few thousands dollars.
5. Hire a Publicist or Media Relations Professional
Even the big publications need a little help finding the next big thing — that’s where a publicist comes in really handy. Experienced and reliable PR professionals could be well-versed in your market and already know the who’s who in the publishing world. Negotiate a good deal for your company but you can usually expect a big-time return in media attention for a few thousand dollars a month.