The OCMX, one of Canada’s first crowdfunding marketplaces based out of Toronto, specializes in connecting relevant advisors, companies, and investors in one online transparent marketplace for leading growth enterprises.
Over 35% of the companies listed on the marketplace are technology companies and more than 20% of the ventures listed are owned and/or operated by female entrepreneurs. Alternative financing, versus going to a traditional financial platform, is helping bridge the gender gap and directly accelerating the growth of early stage ventures.
With over $20 million raised in 2014 and an expected $100 million to be raised by the end of this year, it is clear that crowdfunding is helping entrepreneurs acquire the necessary funds to jump start their business, while also boosting the Canadian economy which will in turn generate countless jobs.
According to the Founder Institute, for every $37, 702 invested, 1 job is created and for every $1 invested in start-ups, $6.36 in revenue is generated. Therefore crowdfunding generates about $3.2 trillion in economic value per year and will create 2 million new jobs by 2020.
Getting the venture capital your company needs can be tough especially for startup companies who have just entered the market. Here are a few tips on how to secure growth capital for your company!
Have a Good Business Plan
This might be the most important factor in securing capital. A business plan essentially tells potential investors what your company is about and why your company is different. Included, should be a plan of how the money will be spent should they decide to fund your company. Having a general idea for the allocation of the funds is important to show the investors what exactly each penny is being used for. A business plan helps your company stand out to potential investors. It shows them what they should expect and it is in essence the deciding factor on whether or not they will write you a cheque.
Build a Buzz
It’s important to leverage your social media networks in order to spread the word about your product and/or company. Platforms such as Google+, LinkedIn, Twitter and Facebook can help you build abuzz about what you are offering. There are many tools that can be used to optimize these social platforms. Google analytics allows you to analyze your website in order to improve and optimize it.
The Art of Pitching
It is important to be able to sell your product; convince someone that your product is unlike any other out there. Being a pro at pitching your business (or anything, for that matter) requires practice, practice, and more practice. Potential investors will have some tough questions and you have to be ready to answer them with a high degree of confidence. Essentially you are selling them the idea of what could potentially be if they do invest in your business. You are mainly explaining to a room full of investors what your goals are for the company and why they should help you achieve those goals. What’s in it for them?